WHY WE DO WHAT WE DO
To fully explain why we do what we do today, we need to step back to 1996 and share with you a portion of the career path of Isabelle Mercier Turcotte and Margarita Romano, the creators of LeapZone Strategies™.
In a nutshell, we spent 10 years successfully helping businesses create and manage their brand identity through the vehicle of an award-winning business called Scenario Design. As owners and operators of this creative firm, our drive was endless. After many years, though we truly enjoyed what we did, the successes we achieved, and the team we had assembled, we discovered that our underlying need to dig deeper, beyond the external business communications, was growing. We felt that brand identity, although very important to business success, was only scratching the surface, and soon realized that a business focused on and known for that alone was no longer fulfilling our purpose. By 2005, we decided that the right thing for us to do was to merge Scenario Design with an existing, successful, and very talented creative firm, and ultimately take 2006 as a sabbatical to travel and think.
So we did exactly that.
As we travelled the globe, our year off really allowed us to unwind and contemplate our values and purpose…what makes us tick? We thought about business in general and why we were in business at all. We asked ourselves, how do we measure success? There were a tremendous amount of insights gained, but our biggest realization, that we have completely absorbed and understood, is that business is not who we are...it is what we do; and measuring success, directly equates to our level of happiness.
So now what?
With clarified values of spark, guts, digging deeper, keeping it simple and freedom to excel, we decided to integrate our biggest realization into our daily lives with the engaging purpose of inspiring and empowering people to raise the bar. In other words, we help motivated entrepreneurs realize their version of massive success while loving life, through business and branding strategies and performance coaching.
Howard Schultz recounts four principles to his success with Starbucks that we believe sums up our story: "Don't be threatened by people smarter than you. Compromise anything but your core values. Seek to renew yourself even when you are hitting home runs. And everything matters."