Once the foundation of your brand is clear — who you are as a business and where you stand in the market — it is essential for your brand identity and communications to follow suit. A customer's experience with your brand needs to be consistent to be successful and to build customer loyalty. From the feeling generated by an ad to a conversation with a customer service rep, each and every encounter a customer has with your brand needs to be considered and aligned with who you are as a business to create the consistency required.
Due to our extensive background in brand identity development, our creative facilitation process happens at many levels:
- Brand Audit — An assessment of your current communication tools and methods.
- Brand Naming — Business or product naming development.
- Corporate Identity Creative — Brand identity development including logo, stationery, and corporate graphic standards.
- Creative Direction & Design — Creative conceptualization for effective marketing tools and winning strategies.
Whether we ally ourselves with a creative firm, or choose to get our own creative juices flowing when a brand truly inspires us, we believe in effective and authentic creative strategies to support brand consistency in the marketplace.