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Are you part of the 5%?

Take any hundred people at the start of their working careers and follow them for 40 years until they reach retirement age, and here’s what you’ll find, according to the Social Security Administration:

- Only 1 will be wealthy.
- 4 will be financially secure.
- 5 will continue working, not because they want to, but because they have to.
- 36 will be DEAD.
- And 54 will be DEAD BROKE – dependent on their meager Social Security checks, relatives, friends, and even charity for a minimum standard of living.

That’s 5% successful…which means 95 % UNSUCCESSFUL

Which group are YOU in RIGHT NOW?

What do you think makes the DIFFERENCE in the being in the 5% or the 95%?

ONE THING: The Ability to Sell Yourself.

Think about it…
What is the ONLY way you get more actual MONEY in your bank account?

Creating a website?
No.

Providing “value”?
No.

Using the Law of Attraction?
No.

Allowing the “Universe to provide”?
Nope! (That’s not a strategy…it’s a belief…)

Making facebook posts?
No.

Buying the latest marketing gadget, opt-in page creator, or video training?
No.

The ONLY way you make more money is by CLOSING SALES…period.

That is the DIFFERENCE between the 5% that are FINANCIALLY SECURE…
And the 95% that will either be dead, broke, or both.

Here’s what one of my massively successful mentors said to me once:
He said Isabelle; “How many people are you screwing over by NOT being able to sell them on your services?”

At the time, I had never THOUGHT of it this way, that selling people was actually HELPING and SERVING them, especially if YOU KNOW that you can provide them with massive value and life altering transformation.

So let me ask you this:
How effective are you at closing a sale? Are you successfully communicating what problems you solve? Are your prospects crystal clear about why they should choose you over anyone else; regardless of price?

If you have answered NO to anyone of those questions…I invite you to check out:
Build To Rock - Position it right. Deliver it right. Get paid right.
(A total game changer that will transform you into a well-oiled, profitable machine)

Want to join me in the successful 5%?
See you there.

Isabelle
Brand Builder & Business Performance Catalyst 

P.S. Here’s a coupon code for you…in case you are ready to create massive results.
Enter VIPCARD here and save and extra $500!

Fix One Tech Issue Today

Written by Craig Jarrow. Posted by Isabelle Mercier 

Technology is central to many areas of our lives. Often, it can help us get more done, faster and easier. Yet, it can also be the bane of our existence when it causes issues or doesn’t work. “Technology should be an enabler for your time, not take up your time.”

Today, I want you to fix, or address, one technology issue in your life. So, where is your technology wasting your time? Or where could it help you get things done easier? It could be something that needs repair or replacement. It could be a tech skill that you need to learn. Or it could be a tool/app that will make your life easier. Do something today to make your tech work better for you.
My suggestion, don’t over complicate this task. Think simple.

What technology issue have you been meaning to address?
• Replace that faulty Wi-Fi router or printer that is driving you nuts.
• Install a auto-timer light switch to control your outdoor lights.
• Learn a tech skill that you have been meaning to pick up. Maybe how to edit photos on your computer or how to scan a document with your phone. Ask a friend to show you. Or go to YouTube and search for a tutorial.
• Find a solution to a tech problem you have. Chances are someone else has had the same issue. Google for an answer, tool, or app to solve your dilemma.

Leap of the day:
Pick one tech issue in your life, and resolve to address it today. Me? I am searching for an app to help my family track maintenance, cleaning, and chores for our house.

Best wishes,
Craig

Turning Your Small Business Into an Investment-Worthy Empire

As you may know, Margarita and I sold our previous business (Scenario Design) in 2005 and started our new journey with a year off to travel the world and replenish our creative batteries. What a beautiful year that was. I remember it like it was yesterday. As a speaker, I tell that story many times per year and the question that I get every time without fail is: “How did you sell a service business that was so revolved around you and your talent?” And, the answers are below in this blog post. Whether you want to sell your business one day or not, this post helps you build a business that could be sold one day should you choose to.

Now, selling a business is a financial transaction, but more importantly, it is a process of presenting a company as “desirable” and “marketable”. Creating an understanding of the true value of the business to buyers in the market should be your end goal.

Business owners sell their businesses for many different reasons, including retirement, to spend more time with family, or to start a different business. B2B marketer and author John Warrillow claims that the number one reason business owners sell is illness. For many, selling their business is the most important transaction of their lives besides buying or selling their home. Regardless of why they are selling, business owners can take some specific actions to make sure their businesses are attractive to buyers, in order to maximize the financial results from selling.

In his book “The Complete Guide to Selling a Business”, Attorney and author Fred S. Steingold advises business owners to spend some time improving their offerings for sale. He suggests that owners start by improving profitability, changing from a lifestyle model to a wealth-generating model, and getting paperwork in order – and I agree with that 100%.

We decided to sell at the beginning of September 2005 and the deal was done by December 2005. Yes…you heard right, it only took a few months. Having said that, Margarita and I had spent years building systems and procedures to facilitate our processes and efficiency for our own sanity, without knowing that one day…we were going to be grateful for that in more ways than one. Below are 3 important points to consider should you want to build a business that could be sold one day.

1. Improve Profitability

Buyers looking for businesses look for a consistent record of profitability. Steingold recommends that owners who do not have profits year-over-year should wait to try to sell and work on earning at least a year or two of steady profits. Tory Johnson agrees, and cites a client that had difficulty selling because of inconsistent profits, and took 18 months to work on profitability issues, before being able to sell the company for more than double its original sales price.

Steingold cautions owners to not try and hide losses or fake profits. He says to work on improving profitability by actions such as resolving outstanding legal problems and customer disputes, getting accounts receivable in order, and getting rid of unnecessary inventory. Improving profitability is just one way to protect yourself when preparing for a sale. Other things that help potential buyers view businesses as more secure and stable include adding some protections from a company such as Life Lock. You can visit the Life Lock page, which goes into depth on their custom security solutions for business.

Steingold also advises managing receivables with an aging chart that shows 30, 60, and 90 days of outstanding accounts and good collection processes to demonstrate that receivables can be collected. Then collect as many outstanding accounts as quickly as possible. He says having a stock reduction sale produces cash for other business improvements, gets rid of old or stale goods, and cleans up storage or warehouse space.

2. Change the Business Model

Most businesses are not sellable because of inconsistent profits and unattractive business models. There are two types of businesses in my opinion: lifestyle businesses and wealth-generating businesses. Many entrepreneurs and small business owners build lifestyles that pay them salaries and dividends and a boatload of luxury, but otherwise small returns on their investment. Lifestyle businesses rely almost completely on the owners for their value and operations, making them unattractive to buyers and difficult to sell. Wealth-generating businesses are built with solid management teams and financial and operational systems that enable the businesses to operate independently of the owner’s involvement. These types of businesses are attractive to buyers because they won’t lose any operating capacity if the owner is not around and that is precisely what Margarita and I did 8 years ago. We tweaked our lifestyle business into one that was attractive to buy as a result of our team, systems and healthy financials.

3. Prepare Clear Paperwork

Buyers want proof of good business operations and profitability. Financial statements and other important paperwork such as contracts, leases, and inventory counts should present the best possible picture of healthy operations. If they don’t, Steingold advises business owners to work with an attorney and an accountant to clear up any problems in these areas, and improve the paperwork buyers will ask to see. He suggests that a three or five year plan is a good thing to include when cleaning up paperwork, since it gives an overview of business owners’ vision for growth and profitability that will engage buyers.

Leap of the Week

What’s one thing that you could change or elevate right now to help you build a business that gives you more freedom?

5 Reasons You Should Tell Others About Your Goals

I read this post recently by Craig Jarrow, The Time Management Ninja and thought I would share it with you as it struck a cord. We’ve just launched The LeapZone Game - an exponential growth mastermind group - and one of the key factors of the game is “accountability” and the importance of sharing goals with a few trusted peeps.

There has been some debate in recent years about whether you should tell others your goals. In fact, there are camps of thought that you will be less inclined to complete your goals if you talk about them. And others that believe that you shouldn’t have goals at all.

I won’t debate that here, but will re-state that I believe that not having goals is a recipe for mediocrity. I am also a firm believer that it’s not only healthy to talk about your goals…it’s vital.

Here are 5 Reasons You Should Tell Others About Your Goals:
1. Clarify Your Goals: Often, we think we know our goals. However, by telling them, by spelling them out, you find out what they really are. You might find that your goals aren’t exactly what you thought they were.

2. Drive Accountabilty: It’s easy to let yourself down. And we are quick to forgive our inner selves. But, it’s not so easy to let others down. Telling others about your goals brings a new level of accountability.

3. Make Them Visible: Telling others about your goals makes them visible. It gets them out of you and into the public realm. Whether you share with just close friends or with the world, you have gotten your goals out of your head.

4. Set a Deadline: Goals without a deadline are just dreams or wishes. They are just thoughts. Tell others about what you intend to accomplish and by when.

5. Empower Yourself:  Telling your goals to others gives you a sense of permission. In a way, you are officially giving yourself permission to pursue. Talking about your goals can give you the green light to move forward.

Now, I can’t know if I will successfully achieve all my goals. But, one thing is for sure…I will set myself up for success from the start with:

1. Weekly actions that align with my goals.
2. A daily ritual that allows me to be at my best.
3. A business architecture that does not allow me to drift from what’s important and/or non-negotiable.

And by stating my important goals to others, I feel much more empowered and accountable to do what is needed to reach them.

LEAP OF THE WEEK: I invite you to share at least one of your big juicy goals with someone or better yet, if you want some public encouragement, tweet me @LeapZone. Then the whole world will know your goals. (now, if that’s not accountability…I don’t know what is!)

Cheers to kicking some serious butt together!
Isabelle

Thank you to Craig Jarrow from Time Management Ninja for this great reminder….and for inspiring me on a weekly basis with his valuable content.

MAKING TIME FOR FITNESS – Four Self-Management Tips for Maintaining a Fitness Routine

“I was planning on going to the gym tonight, but a client called…”

“I was going to go for a run, but I’m too busy today…”

Sound familiar? Given that entrepreneurs usually have incredibly packed schedules, it can be challenging to create room for a fitness routine. I’ve already discussed 4 ways you can sneak exercise into your workday with next to no scheduling adjustments. Here I’ll focus on creating room specifically for fitness. That means getting more work done in less time, so you have more time left over for fitness (and other things you enjoy)!

Here are 4 ways you can get your work done more quickly, creating space for health and fitness. (Remember that a healthy body is an important business investment! Good health means good productivity, creativity, and energy.)

 1. Delete distractions.

Getting rid of things that decrease your productivity is just as important as learning skills to increase productivity. Learn to say “no”, don’t multitask, turn off your e-mail when you need to concentrate on other projects, and use a notebook to record ideas so they don’t take up valuable real estate in your head. Try to minimize anything that will distract you from the task at hand.

2. Optimize your mind for ultimate performance.

Your mind is one of the most effective weapons against procrastination, stress, distractions, and time wasting. Hone your mental superpowers and increase productivity by practicing meditation – simply sit comfortably and focus on your breath for 5 minutes. You could also create a vision board to keep yourself on track for achieving longer-term goals.

3. Optimize your workspace for ultimate performance.

Our surroundings affect our mental state, which means a cluttered workspace can lead to a cluttered mind (and thus, lowered productivity). Foster productivity and inspiration at your workspace by letting in lots of natural light and fresh air, having a “home” for all your office supplies and desktop items, creating an effective filing system, and giving your workspace an overhaul clean-up every 2 or 3 weeks.

4. Use your secret weapons: productivity-boosting apps.

Getting more done in less time isn’t about stockpiling as many secret weapons as possible. Rather, it’s about finding a select few that work for you in boosting productivity. Some examples are Evernote (keep all your notes and interesting tidbits in one searchable database), Freedom (block access to the internet when you need to get work done), Menubar Countdown (keep yourself on schedule and on track), and Remember the Milk (To Do list and task management).

Bonus tip: Remember to schedule, schedule, schedule! I’ve mentioned the importance of scheduling before, but it bears repeating. As Isabelle always says, treat yourself as your own best client. Schedule time for your fitness, and treat those times as you would any other business commitment.

LEAP OF THE WEEK:

Choose one of the above tips to implement this week, and use your extra time for a quick walk outdoors, a 20-minute yoga session at home, or any other revitalizing fitness activity you enjoy. Which tip will you start with?

P.S. For more info on getting more done in less time, check out my brand new e-book, Productivity Gems.