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Archive for the 'Brand Heroes' Category

LeapTV Episode #49: WestJet – Building a Thriving Brand

BRANDING: A lesson in outstanding customer service and living company culture from WestJet Airlines. PERFORMANCE TIP OF THE WEEK: The secret to building a thriving brand. www.MyLeapTools.com

To view this video online, click here:

Vancouver Sun Children’s Fund: Adopt a School

We encourage you to take action, because a little goes a long way. We can all make a difference!

Want to help brighten the lives of some of Greater Vancouver’s neediest children?

Here’s how you can:

“Like” The Vancouver Sun Children’s Fund on Facebook.

Go to vansunkidsfund on Facebook and hit the like button. For every like Telus donates $1 to Adopt-a-School and The Children’s Fund matches that. So every like = a $2 donation.

Check out the Children’s Fund web site at vansunkidsfund.ca for more ways to donate and learn about the needs of children in inner-city schools.

Adopt-a-School Donations of New Items

The Adopt-a-School project is aimed at collecting financial donations as well as providing a conduit so readers can immediately donate goods such as coats and shoes and gloves directly to those schools and students that need them most. For information on how to donate new items, contact Adopt-a-School at adoptaschool@vancouversun.com or call Adopt-a-School coordinator Kathy Anderson at 604-605-2654.

Find the Vancouver Sun Children’s Fund:

On Twitter: @vansunkidsfund

On Facebook: facebook.com/vansunkidsfund

On Flickr: flickr.com/vansunkidsfund

On YouTube: youtube.com/vansunkidsfund


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Brand Hero_Elizabeth Gilbert

Elizabeth Gilbert is hands-down one of my favorite writers. She is down-to-earth, funny, uses simple language, and has this ability to really capture a moment and bring us in. As a writer myself I find her extremely inspirational and best of all she makes me feel normal. She has no problem sharing her strengths and her weaknesses, her areas of expertise as well as admitting to the things she knows absolutely nothing about. As a personal brand, I believe she is a hero because she lives what she writes about, and that takes an incredible amount of courage, confidence, and strength.

Last May I had the opportunity to listen to her speak at Oprah’s Live Your Best Life weekend in NYC. And boy what a treat! Her ability to tell a story, whether written or verbal, is outstanding. She truly is following her calling! Click here now if you want to experience Elizabeth Gilbert’s world, even if for a few minutes.

You won’t regret it!

Brand Hero_Mini

Take it from me, owning a Mini Cooper turned me from a passenger to a driver. Its compact, stylish, and overall fun design made driving exciting and an activity I truly learned to love. But that’s not the part that makes MINI a bona fide brand hero. It’s the purchase experience that blew our minds. From start to finish of our little baby’s birth we were continuously kept in the loop about what was going on. From where she was on the assembly line to where she was in the world! She was born in London, then traveled on a ship crossing the ocean, we knew when she arrived in Montreal, and when she crossed Canada until she was sitting here in Vancouver….waiting to be picked up.

Being a part of that whole delivery experience not only validated our purchase choice, but also instantly built our trust in Mini’s capabilities and service. Think about what little add-ons you can do to make a big difference to your customers. It’s worth it!

Brand Hero: TokBox

Everyone that knows me, knows that I am always looking for simple and powerful new solutions to help me save time and better my communication with everyone in my life. Well, I recently stumbled upon TokBox.  Hallelujah! The people at TokBox Inc got it! They believe in the power of face-to-face communication. Which is why they came up with the simplest, most engaging way for you to connect face-to-face with up to twenty of your colleagues, customers or friends at once. The kicker? It’s FREE! (and more reliable than Skype Video)

Visit www.tokbox.com to see for yourself. It’s easy! All you need is an internet connection and a webcam. No expensive equipment required. Video chatting with up to 20 people at your fingertips! As I said, the service is FREE and you pay only for the premium features you want to use like: scheduling a chat, inviting audience members to participate…etc…

Start using TokBox today and discover the ease and the power of face-to-face communication.

P.S. No more excuses for missing daily huddles!