Archive for the 'Proven Strategies' Category
Whether you are still presenting your products “face-to-face,” or have embraced the benefits of webinars and online demonstrations, here is one technique that continues to drive results: use a script.
Every time you approach a prospect or customer, you should be prepared with a powerful and proven marketing script.
It seems to be unfashionable today to talk about sales scripts, but statistics overwhelmingly prove that a practiced presentation massively outperforms one that’s simply delivered off the cuff. Whether you’re selling face-to-face or online, you need to be flexible and be able to cope with things that crop up, but you should not allow them to divert you from your main flow.
You must remember that your interaction with your prospects is a sales presentation and not a chat around the coffee table with your buddies. The purpose of your webinar, online demo, or meeting is to sell and make you money! And as sales is a process, not an event, your process – your sales presentation – should be carefully planned, constructed, practiced, and delivered. Use a sales script for the following reasons:
- It makes your message consistent.
- The results can be measured and the script improved.
- It systematizes your business.
- You can make a strong first impression (without blundering for something to say).
- It prepares you for any prospect objections, questions, etc. without getting you off track.
One word of warning: Many times people who use scripts sound robotic and unnatural. You can still have a script and be real and in the moment. The script is not meant to be read word for word, it’s there to help you stay focused on what you want to share. And when you do both, you will see an incredible increase in sales!
Leap of The Week: Start small. Before your next client or prospect call, start by jotting down a few key benefits to share and one or two priorities to accomplish during your call and see what happens. The clearer you are about what you want to communicate, the better the results.
Enjoy!
We all get stuck sometimes. Not a problem… but what do you do to get ‘unstuck’?
Getting un-stuck isn’t always comfortable or easy. But what if the hard way: structure, discipline, less distraction, and more accountability was the easy way?
Your life is much smoother and easier when you are calm on the inside and have solid daily habits or “a winning routine” (as I like to call it) to keep you grounded. The benefits of a winning, daily routine are huge! Besides getting more done in less time, you will gain clarity, you will make the right daily pivotal shifts and gain immense momentum and satisfaction from your day… which leads to more profit! (Who would not want that, right?)
Once you have tasted the benefits of a good daily routine, you will never want to go back. We all know this… but… the question is: DO YOU DO IT? Whether you get up earlier to work out or take a break in the middle of the day or get more fresh air; look at what actions ground you the most. The actions that take you from feeling Good to feeling Great!
I know that for myself, I need to start the day with “Me Time”. I usually go to a 6:45am Power Yoga class, followed by a hard earned shower and a healthy breakfast. Then, I take a few minutes to get centered and get clear about what I need to accomplish today and I review my Non-Negotiable of the day. (What’s a non-negotiable? Find out here!)
The kicker? I make sure that I am clear on all my “deliverables” for the day and that my Non-Negotiable is done BEFORE I open my emails… ’cause once you let the world in… there’s no turning back!
Leap of The Week: How will you create space for what you care about today?
Launching in September 2010, LeapTV™ is a short (5-12 minute), edgy, unconventional, practical, and FREE weekly online TV Show that helps solopreneurs and small business owners get clear, make small but powerful pivotal shifts, and gain momentum by taking action while keeping it simple. It’s the show that shows you that small, intentional and consistent actions lead to massive results.
LeapTV’s™ edge is about TELLING IT LIKE IT IS. This no BS show divulges simple and powerful principles that revolutionize the way you do business. It helps you and your business deliver like a well-engineered, well-oiled machine and makes you think, act and perform like never before. It is the spark plug that small business owners need to kick some serious ass by learning simple, unconventional tools, tips and tricks to win the game of business. LeapTV™ is also about building a great success community by leveraging viewers’ expertise and getting them involved by sharing their experiences, ideas, gems, concepts, insights and results.
By watching the show you can expect to:
1. Have fun learning simple and powerful principles.
2. Increase your level of clarity and efficiency.
3. Gain momentum by learning simple tools and strategies to allow you to grow more effortlessly.
4. Learn what branding truly is and what role it plays in becoming extraordinary to avoid elimination.
5. Increase your overall level of customer delight and loyalty.
6. Learn how to accomplish more in less time (and more effortlessly).
7. Learn methodologies to help you keep it simple and more profitable.
Want to leverage LeapTV’s exposure for your business?
Get involved!
LeapTV™ has amazing sponsorship and cross promotion opportunities for great companies like yours. Are you offering outstanding products and/or services that will not only improve our viewers’ performance and overall quality of life, but will also be in-line with LeapZone’s core brand foundation?. Contact Mavreen David at leaptv@leapzonestrategies.com to find out more.
P.S. Make sure to check out our new teaser video coming soon to www.leaptv.com in August 2010. In the meantime, you can view some of our beta-test podcasts…and try not to laugh!
See you online!
As you know, I am always on the lookout for resources to keep me focused and performing at my best. In business, it is easy to get distracted or to try and focus on too many things at once. Here is an excellent resource written from one of the best coaches in the world, our great friend and trusted mentor, Kevin Lawrence.
Kevin was our business coach for over 10 years and we would certainly not be where we are today without him. His e-book is a compilation of some of the best and most powerful business insights that helped us, and many other entrepreneurs, through the years and still does today.
Kevin is a leading strategic advisor and coach to CEOs and has published “Expel the Elephants and 19 Other Insights to Ignite Business Performance” as a free eBook. What I like most about the book (in addition to it being totally kick ass!) is that each insight is self-contained making it easy to follow, digest and put into action for immediate results.
So, what are you waiting for?
Start reading now!
Download yours here!
Weed Out The Time Wasters
By Faye Hollands of Outshine Consulting
The consulting firm McKinsey & Company are well known for their harsh but effective policy of weeding out the bottom 10 percent of performers in their business. Whilst this might seem drastic to some, it’s an approach which has served them well, and a concept that we can apply to our own lives in order to get ahead. Here’s how…
Shape Up Or Ship Out
Take a look at your to-do list now. If you’re like most, you’ll have a heap of things on there, some of which are minuscule and only there as reminders. Hopefully you’ve also got some much more important tasks listed that will make a bigger impact on your day when done.
Now imagine that the items on your to-do list are staff and you’re thinking the ‘McKinsey’ way – what tasks on your list are the ‘under-performers’? By that I mean the tasks that won’t help you achieve your goals or objectives. So for example, if you’re in a sales roles it’s highly unlikely that filing emails is going to help you reach your targets, and if you’re a pie baker you’d have to question whether updating your Facebook status is the most effective use of your time.
Be honest with yourself, and ruthless. Cut out the bottom 10 percent of tasks on your to-do list that don’t serve you well and get focused on the points that are actually going to make a difference in reaching your goals.
Leap of the Week:
How can you apply the same concept to other areas of your life:
Friends - are you spending time with people who sap you of energy and enthusiasm? Ditch the bottom 10%…
Email – what newsletters do you rarely read? Unsubscribe…
Books - are you struggling to get through a book you just can’t get into? Put it down, let it go and move on…
Social Life – do you say yes to too many things? Start saying no to the bottom 10%…
Finances – are you paying for things that you never use? Cut your spending by 10%…
Stop tolerating things that don’t fit well into your life. Humans are creatures of habit, so it’s important to take stock every now and again of the things you’re doing ‘just because’ you’ve been doing them for a while, and weed out the tasks and scenarios that are wasting your time, energy and focus.
Have fun spring cleaning!
