What is LeapTV™?

Launching in September 2010, LeapTV™ is a short (5-12 minute), edgy, unconventional, practical, and FREE weekly online TV Show that helps solopreneurs and small business owners get clear, make small but powerful pivotal shifts, and gain momentum by taking action while keeping it simple. It’s the show that shows you that small, intentional and consistent actions lead to massive results.

LeapTV’s™ edge is about TELLING IT LIKE IT IS. This no BS show divulges simple and powerful principles that revolutionize the way you do business. It helps you and your business deliver like a well-engineered, well-oiled machine and makes you think, act and perform like never before. It is the spark plug that small business owners need to kick some serious ass by learning simple, unconventional tools, tips and tricks to win the game of business. LeapTV™ is also about building a great success community by leveraging viewers’ expertise and getting them involved by sharing their experiences, ideas, gems, concepts, insights and results.

By watching the show you can expect to:
1.    Have fun learning simple and powerful principles.
2.    Increase your level of clarity and efficiency.
3.    Gain momentum by learning simple tools and strategies to allow you to grow more effortlessly.
4.    Learn what branding truly is and what role it plays in becoming extraordinary to avoid elimination.
5.    Increase your overall level of customer delight and loyalty.
6.    Learn how to accomplish more in less time (and more effortlessly).
7.    Learn methodologies to help you keep it simple and more profitable.

Want to leverage LeapTV’s exposure for your business?
Get involved!
LeapTV™ has amazing sponsorship and cross promotion opportunities for great companies like yours. Are you offering outstanding products and/or services that will not only improve our viewers’ performance and overall quality of life, but will also be in-line with LeapZone’s core brand foundation?.  Contact Mavreen David at leaptv@leapzonestrategies.com to find out more.

P.S. Make sure to check out our new teaser video coming soon to www.leaptv.com in August 2010. In the meantime, you can view some of our beta-test podcasts…and try not to laugh!

See you online!

Expel The Elephants.

As you know, I am always on the lookout for resources to keep me focused and performing at my best. In business, it is easy to get distracted or to try and focus on too many things at once. Here is an excellent resource written from one of the best coaches in the world, our great friend and trusted mentor, Kevin Lawrence.

Kevin was our business coach for over 10 years and we would certainly not be where we are today without him. His e-book is a compilation of some of the best and most powerful business insights that helped us, and many other entrepreneurs, through the years and still does today.

Kevin is a leading strategic advisor and coach to CEOs and has published “Expel the Elephants and 19 Other Insights to Ignite Business Performance” as a free eBook. What I like most about the book (in addition to it being totally kick ass!) is that each insight is self-contained making it easy to follow, digest and put into action for immediate results.

So, what are you waiting for?
Start reading now!

Download yours here!

Creating a “WOW” Experience: Give Them Value

A few weeks back, we published a post about “wowing” your customers by giving them more than they expect. Well, I thought I would build on that post by giving you additional suggestions for creating an incredible experience for your customers and prospects (whether they purchase right away or not.)

Not every marketing message should be a targeted sales pitch. Not every conversation has to revolve around their decision to buy or not buy. When building your relationship with your prospects, give them something of immeasurable worth; knowledge.

Here are some suggestions of ways to include valuable content (and start leading your contacts to an eventual sale):

• Newsletters
• Tips and tricks of your industry (audio, video, written)
• Upcoming industry-related events
• Links to news articles about your industry
• Free reports and white papers
• Celebrity stories related to your products/services

Nobody knows your business better than you do. Taking the time to share your knowledge with your contacts will build that relationship of trust and appreciation. The best part? These ideas cost you nothing but a little love and time and could be worth a fortune in sales, not to mention, building a strong following community.

Remember, your prospects and customers should mean more to you than an occasional sale. Give them value and watch your customer ROI soar!

Leap of the Week: What’s one simple thing you can start doing this week that will not only add value, but could also put you at the top of the leader board?

Got a story to share?

Leave a comment! Asking questions as well as sharing wins and challenges is not only necessary to growth, it’s also a great way to learn from your success community.

Are You Insane?

“The definition of insanity is doing the same thing over and over and expecting different results.”

Regardless of who said that, by this definition most entrepreneurs are insane. They keep on doing things the same way and avoid change whenever possible.

Why do people insist on continuing with “more of the same” when they are not getting the results they want? Why don’t they try something at least slightly different than what they are doing now?

How open to change are you?

Really think about this one. I ask because as a brand builder and business performance catalyst, my job is to help entrepreneurs and small business owners get rid of limitations, plateaus and low-ceiling behaviors to allow for more effortless growth…and I often come face- to-face with huge resistance.  I hear this over and over again, “It can’t be done in my industry, or, it’s not how I have done it in the past.”

Here is the thing. If you want different results, you must take different action. If you are less than impressed or delighted with the results you are getting in your business today, think about your past actions and see what could or needs to be tweaked. What could you possibly be losing by shifting and trying something new? Doesn’t have to be major changes. Actually, the greatest results often come from small, consistent tweaks. I call these, low-risk high-reward tweaks that lead to progress and improvements.

Leap of the Week:
Scan your business and pick one area, project, or artery that is not performing as well as you would like. Then ask yourself: what have I consistently been doing, and what could I do differently that would disrupt the pattern, and most likely shift and increase, my results?

I challenge you to disrupt the pattern. Try something different and see what happens.

We Regret The Actions We Don’t Take More Than The Ones We Do.

I was very fortunate to have recently spent an amazing “Live Your Best Life” weekend in New York City with Oprah, Dr. Oz, Elizabeth Gilbert, Nate Berkus, Suzy Orman, Martha Beck and many more inspiring and empowering great souls… The whole thing was very exciting, inspiring, exhausting and I must admit, a little surreal. In the next few months, I will definitely share some of the realizations and gems that stuck with me as I metabolize them.

Here are a few key points from Dr. Oz’s “What I Know For Sure”

1. The latest thing isn’t always the greatest thing. I work at a cutting-edge hospital, but I also put stock in ancient remedies like treating burns with silver (long known as an antibiotic) or healing surgical wounds using leeches (yes, hospitals continue to do this). If it’s still used today, the practice likely has some merit or it would have died off long ago.

2. Change is possible—but only if you believe it. The more we learn about genetics and disease, the more we realize that DNA isn’t nearly as important as lifestyle. People think that if their parents had heart disease or were overweight, they’re doomed to the same fate. But you can change your health—if you commit yourself to making good choices.

3. We regret the actions we don’t take more than the ones we do. A few years ago, I appeared on Oprah with Randy Pausch, the Carnegie Mellon professor dying of pancreatic cancer. He told me that he had recently taken his family on a trip to Discovery Cove to swim with dolphins. It was something that he’d always wanted to do, but it wasn’t until he was dying that he made it happen. The next day, I booked the same trip with my family. If there’s something on your wish list for life, make plans today to do it.

4. Hosting a TV show is not that different from doing open-heart surgery. In both the TV studio and the operating room, you depend on highly skilled professionals doing their jobs correctly so you can excel at yours. As a team leader, I recognize that each player—from the anesthesiologist to the camera operator—is better at what they do than I would ever be, and I appreciate their ability to make me look better.

5. To achieve your goals, make the right thing to do the easy thing to do. I recently replaced the couch in front of my TV with a stationary bike. Now I can pedal while viewing my favorite shows (like House). Since the average American watches more than 30 hours of TV per week, it could mean a lot of activity for your body, with little inconvenience.

Thanks Dr. Oz for reminding me and all of us that “We Regret The Actions We Don’t Take More Than The Ones We Do.”