Leap Zone Strategies
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Archive for the 'Brand Heroes' Category

Brand Hero_Blo Blow Dry Bar

Blo’s concept is simple. For around 30 dollars and in about 30 minutes, you have a blow out style. No cuts, no color, just WASH. BLOW. GO. And that is precisely what makes this styling blow dry bar a hit with several locations in Vancouver and Toronto. As a brand they deliver on their promise and that is key.

The other area they are extremely crafty in is marketing. If there is a term where the word “Blo” fits, they are using it. And not just the obvious too. For their blog, just the simple addition of a hyphen gives them the best blog name ever: BLO-G. They are consistent with their messaging, know their target market, and aren’t afraid to use the boldness of their main brand identity color – hot pink!

Take a minute and peruse their website, or better yet, take 30 minutes and get yourself a “do” to spice things up…as they like to say, “You’re not cheating on your hairdresser!

Brand Hero_Headsets.com

Headsets.com is North America’s leading provider of office telephone headsets. Their motto is “Customer Love”, and it shows! Every encounter with a customer service rep is outstanding. As a consumer, you are treated with respect and prompt service; and you are made to feel like you have a partner in finding the best solution for your specific needs. We bought a cordless headset from headsets.com and had terrific service, support, and follow thru. They didn’t drop the ball once from selection, to purchase, to delivery, to installation.

If you have a need for a telephone headset, order online at www.headsets.com or call 1-800-HEADSETS.

You will not be disappointed!

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Brand Hero_You Send It

YouSendIt is the No.1 digital delivery company serving business and individuals on the Web today. Their innovative service enables users to send, receive and track files, on-demand. YouSendIt provides a trusted, convenient and smart solution for transferring large files over the Internet, replacing the need for FTP transfers, overnight couriers and unreliable email attachments. It is so easy-to-use and can be integrated into your own email software. My email is set to prompt me to send via YouSendIt when I have a file over a certain size as an attachment.

You can sign up for a Lite account for Free, with a few limitations, one being files have to be under 100MB. Please see www.yousendit.com for more details. You won’t regret it!

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Brand Hero_MyTradeFinder

MyTradeFinder is a building trade lookup tool for home owners, designers, architects and building contractors wanting to locate trades; all centralized in one website for anyone interested to find and contact. They currently share listings in Vancouver and across British Columbia, and their goal is to grow the community across Canada with your contributions.

If you would like to suggest a trade to the MyTradeFinder community, simply complete a short form, add a review, and register on the site. Registration allows them to validate the information provided. Registration on the site allows you to centralize all the trades you have added so you can locate them easily for future reference. If you would like to add your business, you can do so free of charge with a basic listing.

Take a look and find good, reliable construction trades, quickly and easily.

Brand Hero_Jing

Jing by Tech Smith is a free software that allows you to add visuals to your online conversations. Instead of writing a plain old email, use Jing to do screen captures of what you see, or better yet do a screencast where you can record what you are seeing and doing on screen, as well as narrate the whole process at the same time. Jing then provides you with a link that you can put into your email message…and you’ve just made email a heck of a lot more interesting!

We use it all the time and have found that it really connects us with our clients because Jing’s minimal feature set keeps the focus on instant sharing. Try it once, and you’ll be hooked…guaranteed!

What do we use Jing for?
We use Jing to send Visual eVoicemails,  to give client or supplier feedback, to present proposals, we even use it to sing Happy Birthday to clients, friends and family.

Want to see?
Here are a few samples of how we use Jing on a weekly basis:

To provide Instructions for our LeapTools:
Click here for the Brand Wheel Simple Jing Instructions

To share concepts and methodologies with our clients:
Click here for the 3 Personalities of an entrepreneur

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