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Archive for the 'Brand Heroes' Category

Brand Hero_Mini

Take it from me, owning a Mini Cooper turned me from a passenger to a driver. Its compact, stylish, and overall fun design made driving exciting and an activity I truly learned to love. But that’s not the part that makes MINI a bona fide brand hero. It’s the purchase experience that blew our minds. From start to finish of our little baby’s birth we were continuously kept in the loop about what was going on. From where she was on the assembly line to where she was in the world! She was born in London, then traveled on a ship crossing the ocean, we knew when she arrived in Montreal, and when she crossed Canada until she was sitting here in Vancouver….waiting to be picked up.

Being a part of that whole delivery experience not only validated our purchase choice, but also instantly built our trust in Mini’s capabilities and service. Think about what little add-ons you can do to make a big difference to your customers. It’s worth it!

Brand Hero: TokBox

Everyone that knows me, knows that I am always looking for simple and powerful new solutions to help me save time and better my communication with everyone in my life. Well, I recently stumbled upon TokBox.  Hallelujah! The people at TokBox Inc got it! They believe in the power of face-to-face communication. Which is why they came up with the simplest, most engaging way for you to connect face-to-face with up to twenty of your colleagues, customers or friends at once. The kicker? It’s FREE! (and more reliable than Skype Video)

Visit www.tokbox.com to see for yourself. It’s easy! All you need is an internet connection and a webcam. No expensive equipment required. Video chatting with up to 20 people at your fingertips! As I said, the service is FREE and you pay only for the premium features you want to use like: scheduling a chat, inviting audience members to participate…etc…

Start using TokBox today and discover the ease and the power of face-to-face communication.

P.S. No more excuses for missing daily huddles!

Brand Hero_Travellers Deck

The fabulous team at Travellers Deck are a passionate and well-travelled group of Vancouverites committed to bringing you honest and independent reviews on the hidden gems of Vancouver. Their mission is simple; to provide an honest opinion that no one can pay to be a part of! From vintage boutiques to haute couture – from the humble hamburger stand to stunning gastro temples, they give you the best of the best – all in a handy deck of cards!

Travellers_Deck
Complete with exclusive discounts for each and every one of the selected venues, this little deck is a nifty gift idea for a local friend, or visiting family from out of town. Better yet, what are you waiting for? Shuffle, pick a card, and go!

Follow @travellersdeck on Twitter!

Brand Hero_Blo Blow Dry Bar

Blo’s concept is simple. For around 30 dollars and in about 30 minutes, you have a blow out style. No cuts, no color, just WASH. BLOW. GO. And that is precisely what makes this styling blow dry bar a hit with several locations in Vancouver and Toronto. As a brand they deliver on their promise and that is key.

The other area they are extremely crafty in is marketing. If there is a term where the word “Blo” fits, they are using it. And not just the obvious too. For their blog, just the simple addition of a hyphen gives them the best blog name ever: BLO-G. They are consistent with their messaging, know their target market, and aren’t afraid to use the boldness of their main brand identity color – hot pink!

Take a minute and peruse their website, or better yet, take 30 minutes and get yourself a “do” to spice things up…as they like to say, “You’re not cheating on your hairdresser!

Brand Hero_Headsets.com

Headsets.com is North America’s leading provider of office telephone headsets. Their motto is “Customer Love”, and it shows! Every encounter with a customer service rep is outstanding. As a consumer, you are treated with respect and prompt service; and you are made to feel like you have a partner in finding the best solution for your specific needs. We bought a cordless headset from headsets.com and had terrific service, support, and follow thru. They didn’t drop the ball once from selection, to purchase, to delivery, to installation.

If you have a need for a telephone headset, order online at www.headsets.com or call 1-800-HEADSETS.

You will not be disappointed!

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