Comments on: LeapTV™ Tip #6: Kill Your Brand By Saying 2 Little Words. http://www.leapzonestrategies.com/blog/2010/01/31/leaptv%e2%84%a2-tip-6-kill-your-brand-by-saying-2-little-words/ Learn easy-to-implement, proven strategies to increase Efficiency, Brand Equity & Profitability via Proven Branding and Business Growth Strategies for Massive Success. Fri, 23 Jul 2010 14:09:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Isabelle Mercier http://www.leapzonestrategies.com/blog/2010/01/31/leaptv%e2%84%a2-tip-6-kill-your-brand-by-saying-2-little-words/comment-page-1/#comment-4991 Isabelle Mercier Sun, 02 May 2010 22:53:44 +0000 http://www.leapzonestrategies.com/blog/?p=2744#comment-4991 <a href="http://riffly.com/v/F6C35036563C11DFBCA7C751272CF880#video" rel="nofollow">Play Video Comment</a> Play Video Comment

]]> By: Kathleen Tinkler http://www.leapzonestrategies.com/blog/2010/01/31/leaptv%e2%84%a2-tip-6-kill-your-brand-by-saying-2-little-words/comment-page-1/#comment-4981 Kathleen Tinkler Sat, 01 May 2010 18:03:59 +0000 http://www.leapzonestrategies.com/blog/?p=2744#comment-4981 Hi Isabelle, here just a tip this video is probably quite heavy...my computer as a hard time to run it...it might be something to think about Hi Isabelle, here just a tip this video is probably quite heavy…my computer as a hard time to run it…it might be something to think about

]]> By: Isabelle Mercier http://www.leapzonestrategies.com/blog/2010/01/31/leaptv%e2%84%a2-tip-6-kill-your-brand-by-saying-2-little-words/comment-page-1/#comment-4400 Isabelle Mercier Mon, 08 Mar 2010 04:41:30 +0000 http://www.leapzonestrategies.com/blog/?p=2744#comment-4400 Thanks Jim for taking the time to view my video and for sharing your thoughts. It means a lot coming from you. We are now working on ways to make LeapTV extremely valuable to small business owners...so stay tuned for major improvements in the near future. Cheers. Thanks Jim for taking the time to view my video and for sharing your thoughts. It means a lot coming from you. We are now working on ways to make LeapTV extremely valuable to small business owners…so stay tuned for major improvements in the near future. Cheers.

]]> By: Jim Sellner http://www.leapzonestrategies.com/blog/2010/01/31/leaptv%e2%84%a2-tip-6-kill-your-brand-by-saying-2-little-words/comment-page-1/#comment-4399 Jim Sellner Mon, 08 Mar 2010 04:32:51 +0000 http://www.leapzonestrategies.com/blog/?p=2744#comment-4399 Isabelle, Excellent - very clear, I think you were very engaging. Nice fast pace, good lighting, bang-on topic. Have you considered sending it to the president of Sony or at least the V-P of customer sacrifice?. And if i were in your shoes i would change, i think you said "f-ck you" to "I think you don't care about me at all." (stirs up much more guilt!) Isabelle,
Excellent – very clear, I think you were very engaging. Nice fast pace, good lighting, bang-on topic.

Have you considered sending it to the president of Sony or at least the V-P of customer sacrifice?.

And if i were in your shoes i would change, i think you said “f-ck you” to “I think you don’t care about me at all.” (stirs up much more guilt!)

]]> By: Renee Safrata http://www.leapzonestrategies.com/blog/2010/01/31/leaptv%e2%84%a2-tip-6-kill-your-brand-by-saying-2-little-words/comment-page-1/#comment-4374 Renee Safrata Thu, 04 Mar 2010 14:54:53 +0000 http://www.leapzonestrategies.com/blog/?p=2744#comment-4374 Hi Isabelle. This is a great segment - congrats! It reminds me of one of my favourite books "The Experience Economy - work is theatre and every business is a stage". In this book, Joseph Pine and James Gilmore discuss: - the customer wow, - customer satisfaction and, - customer sacrifice. I agree with you - we all need to pay attention to minimizing the sacrifice and maximizing the wows! PS. Once you go Mac you'll never go back!! Hi Isabelle.
This is a great segment – congrats! It reminds me of one of my favourite books “The Experience Economy – work is theatre and every business is a stage”.
In this book, Joseph Pine and James Gilmore discuss:
- the customer wow,
- customer satisfaction and,
- customer sacrifice.

I agree with you – we all need to pay attention to minimizing the sacrifice and maximizing the wows!

PS. Once you go Mac you’ll never go back!!

]]> By: Isabelle Mercier http://www.leapzonestrategies.com/blog/2010/01/31/leaptv%e2%84%a2-tip-6-kill-your-brand-by-saying-2-little-words/comment-page-1/#comment-4190 Isabelle Mercier Mon, 01 Feb 2010 16:37:13 +0000 http://www.leapzonestrategies.com/blog/?p=2744#comment-4190 To be fair to Sony, they have been excellent at asking for feedback and listening to that feedback. I have filled out a few online satisfaction surveys...and every time, someone personally calls me to learn more about my recent purchase experience. It's what they CAN'T DO with that feedback that is frustrating. Asking for feedback is a great first step...but you have to ensure that you give your employees enough decision making power to be able to do something about that feedback and to make things right. Good experiences lead to happy customers and happy customers lead to success. To be fair to Sony, they have been excellent at asking for feedback and listening to that feedback. I have filled out a few online satisfaction surveys…and every time, someone personally calls me to learn more about my recent purchase experience. It’s what they CAN’T DO with that feedback that is frustrating.

Asking for feedback is a great first step…but you have to ensure that you give your employees enough decision making power to be able to do something about that feedback and to make things right.

Good experiences lead to happy customers and happy customers lead to success.

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