That’s right! People latch on to something they can understand and appreciate. If you’re trying to be everything to everybody, chances are you’ll attract no one. If you think it’s too controversial to choose a niche, remember the power of being seen as an expert. Experts are not good at everything, they’re awesome at one thing. This allows you to better position yourself and charge more for your services.

Remember, people seek out experts, not generalists.

Want to get crystal clear on your brand foundation to unleash your differentiating winning combination?
Contact us at LeapZone Strategies. We’ll help you gain clarity and momentum to get what you really want.

More articles that you may enjoy:
http://www.leapzonestrategies.com/blog/2008/12/08/the-secret-to-providing-a-world-class-customer-experience/
http://www.leapzonestrategies.com/blog/2008/05/12/got-a-cre8ive-creative-process/
http://www.leapzonestrategies.com/blog/2008/01/14/how-to-build-a-killer-brand/

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