Leap Zone Strategies
Is your business stuck

Are you part of the 5%?

Take any hundred people at the start of their working careers and follow them for 40 years until they reach retirement age, and here’s what you’ll find, according to the Social Security Administration:

- Only 1 will be wealthy.
- 4 will be financially secure.
- 5 will continue working, not because they want to, but because they have to.
- 36 will be DEAD.
- And 54 will be DEAD BROKE – dependent on their meager Social Security checks, relatives, friends, and even charity for a minimum standard of living.

That’s 5% successful…which means 95 % UNSUCCESSFUL

Which group are YOU in RIGHT NOW?

What do you think makes the DIFFERENCE in the being in the 5% or the 95%?

ONE THING: The Ability to Sell Yourself.

Think about it…
What is the ONLY way you get more actual MONEY in your bank account?

Creating a website?
No.

Providing “value”?
No.

Using the Law of Attraction?
No.

Allowing the “Universe to provide”?
Nope! (That’s not a strategy…it’s a belief…)

Making facebook posts?
No.

Buying the latest marketing gadget, opt-in page creator, or video training?
No.

The ONLY way you make more money is by CLOSING SALES…period.

That is the DIFFERENCE between the 5% that are FINANCIALLY SECURE…
And the 95% that will either be dead, broke, or both.

Here’s what one of my massively successful mentors said to me once:
He said Isabelle; “How many people are you screwing over by NOT being able to sell them on your services?”

At the time, I had never THOUGHT of it this way, that selling people was actually HELPING and SERVING them, especially if YOU KNOW that you can provide them with massive value and life altering transformation.

So let me ask you this:
How effective are you at closing a sale? Are you successfully communicating what problems you solve? Are your prospects crystal clear about why they should choose you over anyone else; regardless of price?

If you have answered NO to anyone of those questions…I invite you to check out:
Build To Rock - Position it right. Deliver it right. Get paid right.
(A total game changer that will transform you into a well-oiled, profitable machine)

Want to join me in the successful 5%?
See you there.

Isabelle
Brand Builder & Business Performance Catalyst 

P.S. Here’s a coupon code for you…in case you are ready to create massive results.
Enter VIPCARD here and save and extra $500!

You’re Not Ready

Hello everyone!
Just wanted to connect with you and share this great post by my friend Craig Jarrow from Time Management Ninja. I am neck deep in the early development phase of LeapZone’s newest and most comprehensive product yet. A kick-butt 8 Week Online Program for small business owners called “Build To Rock – Position it right. Deliver it right. Get paid right”. I have to admit, Craig’s post could not have come at a better time. How many times do you tell yourself that you’re not ready…the timing is not right, the money is not quite there yet, the kids are too young, etc…

Craig mentions a line from the movie “Ender’s Game” when Harrison Ford’s character is defending Ender’s readiness for the coming mission. Responding to a statement that Ender is not ready, he says:

“You’re never ready. You go when you’re ready enough.” 

Here’s the rest of Craig’s post:
Now, while you probably aren’t preparing to fight an army of aliens, there is still much truth in this simple statement. Here is the thing. You’re Never Ready. Are you holding yourself back, telling yourself and others that you aren’t ready?

What are you not ready to do?
• to start a business
• to write your book
• to get in shape
• to work on your big goal
• to learn a new skill
• to begin a job search
• to have a new relationship
• to take action on your dreams

The truth is… you may not be ready. However, make sure you aren’t waiting for a time that will never come.

Craig is right. It is important to make sure you go when you are ready enough….and for me…ready enough is now. Do I have doubts? You bet I do. Do I fear investing 6 months of my life and thousands of dollars to have a major let down? I would be lying if I said that the thought had not crossed my mind…but…you know what? I am a gutsy gal and I know that with No Guts…comes No Glory.

So…am I ready? Nope. Am I ready enough? I say yes…and we’ll see…all at the same time. There are a million things to learn, write, do, record, figure out, tweak, re-do, re-learn, re-record…but…I am doing it and I am proud of myself .

Thanks to everyone for your encouragement. It means a lot to me.

Cheers,
Isabelle

P.S. If you are curious and would like to know more about Build To Rock, download our Build To Rock e-Book here.

 

Will You Finish?

Written by Craig Jarrow. Posted by Isabelle Mercier 

I recently undertook a large project. (The fruits of which you will soon see and enjoy). It was an overwhelming task that has taken up the majority of my free time lately.
It was difficult to get off-the-ground and started. However, getting it finished has proven even tougher. I share this story, because we all go through this.
Starting a big project can be hard, but finishing it to done is often harder still.

Getting Started
Any big project can be intimidating to begin. So many details, too many decisions, where to start even…(I know you know what I mean…) Yet, once we get going, the momentum builds, time flies, and progress soars. However, when we get close to the finish line, a different situation occurs. Friction, drag, and myriad details seem to stop all forward motion. And there we sit, within sight of the finish but unsure how to get there both mentally and physically. This is when what Steven Pressfield calls “The Resistance” steps in and tries to prevent you from completing what you started. Simply put, these are the life friction, complications, emotions, and other factors that prevent you from finishing.
Now, you are stuck.

To the Finish
You can probably see the finish line from here. But, how to get there is another matter. This is when you must dig in, and dig deep within yourself to muster the needed resources to finish your work. Because if you never manage to ship, then your work is wasted.

Leap of the Week
We all have left a big project stranded inches from the finish line. So, take a moment to consider what big project have you been meaning to complete.

What will it take to actually finish it?

Best wishes,
Craig

Fix One Tech Issue Today

Written by Craig Jarrow. Posted by Isabelle Mercier 

Technology is central to many areas of our lives. Often, it can help us get more done, faster and easier. Yet, it can also be the bane of our existence when it causes issues or doesn’t work. “Technology should be an enabler for your time, not take up your time.”

Today, I want you to fix, or address, one technology issue in your life. So, where is your technology wasting your time? Or where could it help you get things done easier? It could be something that needs repair or replacement. It could be a tech skill that you need to learn. Or it could be a tool/app that will make your life easier. Do something today to make your tech work better for you.
My suggestion, don’t over complicate this task. Think simple.

What technology issue have you been meaning to address?
• Replace that faulty Wi-Fi router or printer that is driving you nuts.
• Install a auto-timer light switch to control your outdoor lights.
• Learn a tech skill that you have been meaning to pick up. Maybe how to edit photos on your computer or how to scan a document with your phone. Ask a friend to show you. Or go to YouTube and search for a tutorial.
• Find a solution to a tech problem you have. Chances are someone else has had the same issue. Google for an answer, tool, or app to solve your dilemma.

Leap of the day:
Pick one tech issue in your life, and resolve to address it today. Me? I am searching for an app to help my family track maintenance, cleaning, and chores for our house.

Best wishes,
Craig

Turning Your Small Business Into an Investment-Worthy Empire

As you may know, Margarita and I sold our previous business (Scenario Design) in 2005 and started our new journey with a year off to travel the world and replenish our creative batteries. What a beautiful year that was. I remember it like it was yesterday. As a speaker, I tell that story many times per year and the question that I get every time without fail is: “How did you sell a service business that was so revolved around you and your talent?” And, the answers are below in this blog post. Whether you want to sell your business one day or not, this post helps you build a business that could be sold one day should you choose to.

Now, selling a business is a financial transaction, but more importantly, it is a process of presenting a company as “desirable” and “marketable”. Creating an understanding of the true value of the business to buyers in the market should be your end goal.

Business owners sell their businesses for many different reasons, including retirement, to spend more time with family, or to start a different business. B2B marketer and author John Warrillow claims that the number one reason business owners sell is illness. For many, selling their business is the most important transaction of their lives besides buying or selling their home. Regardless of why they are selling, business owners can take some specific actions to make sure their businesses are attractive to buyers, in order to maximize the financial results from selling.

In his book “The Complete Guide to Selling a Business”, Attorney and author Fred S. Steingold advises business owners to spend some time improving their offerings for sale. He suggests that owners start by improving profitability, changing from a lifestyle model to a wealth-generating model, and getting paperwork in order – and I agree with that 100%.

We decided to sell at the beginning of September 2005 and the deal was done by December 2005. Yes…you heard right, it only took a few months. Having said that, Margarita and I had spent years building systems and procedures to facilitate our processes and efficiency for our own sanity, without knowing that one day…we were going to be grateful for that in more ways than one. Below are 3 important points to consider should you want to build a business that could be sold one day.

1. Improve Profitability

Buyers looking for businesses look for a consistent record of profitability. Steingold recommends that owners who do not have profits year-over-year should wait to try to sell and work on earning at least a year or two of steady profits. Tory Johnson agrees, and cites a client that had difficulty selling because of inconsistent profits, and took 18 months to work on profitability issues, before being able to sell the company for more than double its original sales price.

Steingold cautions owners to not try and hide losses or fake profits. He says to work on improving profitability by actions such as resolving outstanding legal problems and customer disputes, getting accounts receivable in order, and getting rid of unnecessary inventory. Improving profitability is just one way to protect yourself when preparing for a sale. Other things that help potential buyers view businesses as more secure and stable include adding some protections from a company such as Life Lock. You can visit the Life Lock page, which goes into depth on their custom security solutions for business.

Steingold also advises managing receivables with an aging chart that shows 30, 60, and 90 days of outstanding accounts and good collection processes to demonstrate that receivables can be collected. Then collect as many outstanding accounts as quickly as possible. He says having a stock reduction sale produces cash for other business improvements, gets rid of old or stale goods, and cleans up storage or warehouse space.

2. Change the Business Model

Most businesses are not sellable because of inconsistent profits and unattractive business models. There are two types of businesses in my opinion: lifestyle businesses and wealth-generating businesses. Many entrepreneurs and small business owners build lifestyles that pay them salaries and dividends and a boatload of luxury, but otherwise small returns on their investment. Lifestyle businesses rely almost completely on the owners for their value and operations, making them unattractive to buyers and difficult to sell. Wealth-generating businesses are built with solid management teams and financial and operational systems that enable the businesses to operate independently of the owner’s involvement. These types of businesses are attractive to buyers because they won’t lose any operating capacity if the owner is not around and that is precisely what Margarita and I did 8 years ago. We tweaked our lifestyle business into one that was attractive to buy as a result of our team, systems and healthy financials.

3. Prepare Clear Paperwork

Buyers want proof of good business operations and profitability. Financial statements and other important paperwork such as contracts, leases, and inventory counts should present the best possible picture of healthy operations. If they don’t, Steingold advises business owners to work with an attorney and an accountant to clear up any problems in these areas, and improve the paperwork buyers will ask to see. He suggests that a three or five year plan is a good thing to include when cleaning up paperwork, since it gives an overview of business owners’ vision for growth and profitability that will engage buyers.

Leap of the Week

What’s one thing that you could change or elevate right now to help you build a business that gives you more freedom?